#The candybar movie registration
The trademark registration date was August 3, 1965. filed a trademark application for the phrase on February 20, 1964, claiming a date of first use on June 15, 1956. Leon Weiss, who came up with the slogan, won $10. Mounds' original slogan, "Indescribably Delicious", was created when Mounds ran a contest to come up with the best two words to sell the candy. Ī limited-edition Mounds Island Orange candy bar was introduced in 2006 with orange-colored and orange-flavored coconut but did not last long. At the time of the move, the 250,000 square foot Naugatuck plant was operating at 40% capacity. Following its acquisition of Mounds and Almond Joy in 1988, The Hershey Company continued to manufacture Mounds and Almond Joy at the Peter Paul plant, before moving the manufacturing operation to a more modern plant in Stuarts Draft, Virginia, in 2007. In 1950, Peter Paul Candy Manufacturing Company built a larger plant in Naugatuck to produce its confections. Mounds, Almond Joy and other Peter Paul confections, were manufactured in Naugatuck, Connecticut, from the early 1920s until 2007.
Over the years, Peter Paul added several products to its line, including the Almond Joy candy bar (1946) and York Peppermint Patties (1940).Ĭadbury and Peter Paul merged in 1978, and Hershey Foods purchased the company's U.S. Rather than sacrifice quality, the company discontinued some of its lesser selling brands and concentrated production on the Mounds candy bar. Nicknamed the "Flea Fleet", these seven ships were small enough to avoid detailed scrutiny by German naval war vessels operating in the Caribbean and yet carried sufficient supply of coconut to keep Peter Paul in operation during the war. The company instead began sourcing coconut from the Caribbean using its own fleet of small vessels for transportation of coconut supplies to the United States. Mounds was made in milk chocolate as well.ĭuring World War II, Peter Paul was faced with severe shortages of sugar and coconut which had been shipped from the Philippines before war broke out. The format changed to two pieces that still sold for 5 cents, with the price rising to 10 cents after World War II.
In 1929, the Peter Paul Candy Manufacturing Company purchased the line and began production. Originally invented by candy maker Vincent Nitido of West Haven, Connecticut, Mounds was created in 1920 as a single piece for 5 cents.
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